It offer to customers a way to return back in retail shops offering new shopping experience:

• It offers wide choice as Internet rivals (it is not limited by available stock)
• It offers reach Internet-like shopping experience
• But it still offers to feel products by having it at hands or test or look at real one
• It extends shopping services by offering to customers different delivery models - at place, at home or at third party location
• It is Internet connected, so customers can be sure they get latest information from Internet
• It offers basic shopping services as follows:
  1. Browse products
  2. Filter product list by using wizard like questioner
  3. Compare products
  4. View product details
• But as concurrent advantage in comparison with Internet stores, it offers much more as follows:
  1. It enable cross sell - when customer selects product based on customer preferences
  2. It offers accessories for selected product
  3. It offers rich media view for products
  4. It offers promotions on timely and location basis

Product Background

The product has been designed in participation of former members of CNET Content Solutions engineering team. At CNET Channels we created, supported and extended the in-house content management system in which a factory processes, distributes on daily base content for more than 4000 over the world on more than 16 languages.

Principles which were used for CNET Channel Content solutions in-house software have been elaborated in "Extra.RU" project back in 2000. At that time the Extra.RU team created a web system, which enables collection, processing and distribution via web services product description for over 20 major consumer categories, including IT, photo-video, white goods, construction services, clothes and more. Together with Microsoft, Intel and Russian leaders of business automation software 1C and torg.ru we created CommerceML and since that time 1C software's got XML data exchange system.

Since that time we are working to fill the gap between real life and Internet technologies by providing familiar for user with Internet usage habits the unique and convenient user.

Modern shopping = informed choice

Nowadays, people have habit to use Internet at home and "on the go" to make an informed decision.

Online retails offer affordable prices and thus they compete with retail stores. As result, Internet shopping is growing but retail stores are getting hard time to survive.

This is why and where Know2Buy comes on the scene!
Know2Buy is a smart retails solution. While it enables wide choice, flexible time based and location based offers, it still offers "to see", "to touch", and "to feel" the product. Thus Know2Buy platform combines strong business sides of retails and e-tail businesses.